BRANDING | PACKAGING DESIGN | 3D RENDERING | DESIGN FOR SOCIAL IMPACT
Parisoli
Fruit-Flavoured Anti-Depressants to Combat Pill Shaming
The act of pill shaming towards people who take medication for their mental illnesses causes them to feel embarrassed and ashamed, pushing them towards the idea that taking treatment shows a weakness of character or an inability to work through tough times. Mental health stigma goes hand in hand with medical adherence. By not taking the prescribed medication, patients struggle to get through with their everyday life as their illnesses interfere in the way they think and how they carry about daily tasks.
The idea to combat pill shaming is by changing the form of the medication itself. The patients want something that they do not feel embarrassed by, and helps eradicate the idea in their minds that something is wrong with them. Parisoli is introduced as prescribed medication in the form of candy, in an attempt to create a sense of normalcy among the patients.
The primary audience would be the youth of ages 8-22 years, since studies have shown that this age group is more prone to depression than others due to stress from school/college, growing up and other external factors.
The secondary audience would be everybody else.
TARGET AUDIENCE
USER PROBLEMS
Parisoli are fruit-flavoured fluoxetine-based beans, prescribed for patients primarily dealing with depression. Made of 100% natural flavours and sweeteners, Parisoli aims to provide comfort for patients struggling with depression. The flavours of mango, strawberry and green apple have a universal appeal and also bring in a sense of fun.
NOMENCLATURE
Having Greek roots, Parisoli is a combination of Parigora and Fasoli, which literally translates to 'comfort bean', staying true to its brand values.
Parigora + Fasoli
= Parisoli
Keeping in mind that Parisoli is a pharmaceutical drug, the logo was designed to hold the gravity of the product while having a playful essence to it with replacing the tittle of the 'i' with the form of a bean. The shadow of the logo varies in colour depending on the flavour.
LOGO
Unlike other pharmaceutical drugs, the packaging of Parisoli is part of the experience. Inspired by the popular form of Tic Tac, the packaging has a similar dispenser mechanism.
PACKAGING
