PUBLICATION DESIGN | HANDICRAFT
Through the Eyes of You
Celebrating a Decade of
Collaborators: Maitreyi Mandrekar, Raageshwari Kandaswamy, Shreya Dhar,
Sindhura Padakandla
Freedom Tree is a design and colour strategy studio based in Mumbai. They find out what's new and cutting-edge and turn it into inspiring ideas and decorative products for homes, with an eclectic collection of furniture, furnishings, decor, fabrics, tableware, lighting and accessories. Their style is bold, graphic and quirky with an inspiring, offbeat clean edge, beautifully and ethically translated into handcrafted products.
Freedom Tree celebrates freedom of expression, freedom of thought and freedom of being you. The feeling translates in the striking designs, vivid colors and eye catching patterns that travel seamlessly across multiple surfaces and elements. Hence, ‘Through the Eyes of You’ is about celebrating the craziest of emotions while bursting with passion, a memoir celebrating the decade-old rich story of Freedom Tree with the words of satisfied customers.
'Through the Eyes of You' is divided into ten sections for ten years of Freedom Tree. Each section talks about different kinds of experiences customers had while exploring what Freedom Tree has to offer for their homes.
Keeping the theme of ‘Freedom of Expression’ in mind, each section explores each experience in its own direction, with no limits to the kind of materials used, combinations of printed elements as well as physical material including fabrics, threads, paint, wood, seed paper and so much more.
BOOK CONSTRUCTION
At Freedom Tree, everything is handmade right from the prints to the ceramics and fabrics, all made with extreme precision and skill . So our group was given a suggestion to make the publication representing Freedom Tree’s decade by hand and showing the skills of our group through the paper cutting, painting and stitching and representing Freedom Tree’s uniqueness through ours.
making it handmade